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PC Mirror related Articles
| Below are significant statistics and several
articles of note |
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| Significant
Statistics
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Companies can boost profits by almost 100%
by retaining just 5% more of their customers. Reichheld
and Sasser, 1990, Harvard Business Review.
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The turnover rate was 41% without training
and dropped to 19% with training. Schlesinger & Heskett,
1991 study results.
- Solving customer problems quickly is an essential ingredient
in reducing customer loss. According to the customer service
statistics from the U.S. Department of Labor:
- 96% do not complain
- One out of 20 do complain directly; more may do so online
- 9 to 10 people hear of the problem
- 10% tell 20 to 30 people about poor service
- 54% to 70% return if complaints are resolved
- 95% return if the problem is resolved quickly
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90% of corporate executives say that employees
are the most important variable in their company's success.
Towers Perrin survey. However, people-related issues such
as training and compensation consistently ranked at the
bottom of the list. "Executives rank 'People' issues",
April 2005, HR Focus 72(4):14.
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70% of the customers lost by thirteen big
service and manufacturing companies were lost due to lack
of attention from front-line employees. Peters, 1995,
Service or Perish, Forbes 156(13):S142-44
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Very satisfied customers are 6 times more
likely to repurchase than satisfied customers. Xerox Corporation
Study, 1991
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Why customers stop buying: 68% bad service
or lack of attention. Study by The Forum Group.
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82% of the way your customers view your
company is strongly influenced by the way the phone is
answered. Communications Briefings, Alexandria, VA
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Poor communication is the most frequently
reported single major source of frustration in companies.
Beech, Burns & Sheffield, 1983.
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Companies that got the highest marks for
quality of customer service achieved twice the ROI and
market share of companies rated as providing inferior
customer service. Strategic Planning Institute, 2009.
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84% of what people hear is based on the
tonality of the speaker's voice. UCLA study, 1994.
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